Email marketing services are significant for businesses because they provide a way to reach out to potential and current customers.
They can be used to promote sales, events, or new products. In addition, email marketing services are an excellent tool to nurture customer relationships and encourage loyalty.
The best email marketing services will offer features like automation, segmentation, and personalization.
They will also have high deliverability rates and good customer support. Additionally, it will be easy to use and have a user-friendly interface.
There are several email marketing services accessible on the internet. However, it might be challenging to determine which one is appropriate for your company.
This blog post will discuss the best email marketing services available and 14 alternatives.
In addition, we’ll provide pertinent details on our services to ensure you make an informed decision. So let’s begin!
What Are Email Marketing Services?
Email marketing services are platforms that allow businesses to create, send, and track email campaigns.
These platforms typically include many features, such as templates, automation tools, and reporting dashboards.
With the multitude of email marketing solutions in today’s market, choosing the right one can be overwhelming.
The most popular ones are MailChimp, Drip, Constant Contact, and Sendinblue.
However, these are only some of the options available. Many other excellent email marketing services offer similar (or even better) features and functionality. Most email marketing services work similarly.
Firstly, create an account with the service. Once accessible, you can start building your first campaign. You will need to develop a subject line for your email and some content.
Secondly, you can choose which list of contacts you want to send the email to. Following that, it’s simply a case of hitting the ‘send’ button and waiting for the results!
Email marketing services make it easy to track the success of your campaigns. Most platforms provide a dashboard that shows your email’s opening rate, clicks on any links within it, and so on.
This is valuable information helping you to fine-tune your email marketing strategy and improve your results over time.
Different pricing models for email marketing services exist.
Few platforms charge a monthly fee, while others take a percentage of your total sales. It varies on what features you need and how many emails you intend to send each month.
Email marketing services are an excellent way to reach potential customers and expand your business.
First, however, choosing the right platform for your needs and budget is essential.
Benefits Of Email Marketing Services:
Email marketing services provide several advantages and benefits that can be extremely useful for businesses, including:
Being able to reach a large audience with minimal effort: Email marketing services make it easy to get a large number of people with your message without wasting a lot of time or effort.
All you need is an email list and an email template, and you can send your message to hundreds or even thousands of people with just a few clicks.
The ability to track results: Most email marketing services enable you to track the number of people that open your email, click on any links it contains, and unsubscribe from it.
This information can be invaluable for understanding what works and what doesn’t in your email campaigns.
The ability to segment your audience: Email marketing services make it easy to segment your audience so various messages can be sent to different groups of people.
This is extremely useful for tailoring your message to different demographics or interests.
The ability to automate your email campaigns: Many email marketing services offer the ability to automate your email campaigns, saving you a lot of time and effort in the long run.
You can set up automated emails to go out on specific days and times or based on certain triggers, such as when someone subscribes to your list or makes a purchase from your store.
The ability to create professional-looking emails: With most email marketing services, you can access various templates and designs to make professional-looking emails.
This can be helpful if you’re not a designer or need more time to complete your email designs.
The ability to set integrations with other marketing platforms: Email marketing services often connect with other marketing platforms, such as social media platforms and e-commerce stores.
This integration can make it easy to cross-promote your products or services and reach a wider audience.
Integration Categories Of Email Marketing Services:
The quality of some email marketing services is better than others. However, the best email marketing services have a few things in common:
- They’re easy to use.
- They have a wide range of integrations.
- They let you access a high degree of customization.
The three main categories of email marketing services are transactional, marketing automation, and newsletter.
Transactional:
Transactional email services are the ones that send emails on behalf of your website or application.
For example, when a user signs up for your service, you need to send them a confirmation email (or a series of emails). This is where transactional email services come in.
The most popular transactional email service is SendGrid.
SendGrid offers a free plan for up to 100 email sends a day. It’s also one of the easiest to use, with a simple interface and comprehensive documentation.
For those looking for an affordable alternative, consider Mailgun. It offers a complimentary free 30-day trial for $1.00 that allows you to send 5,000.
After the trial period you’ll be transfer to the Foundation Plan at $35.00 per month for 50K email sends.
In addition, Mailgun is the perfect tool for developers, as its API allows seamless and straightforward integration into your application.
Finally, there’s Amazon SES, the cheapest option of the three (free for up to 62,000 emails per month).
Amazon SES is a bit more complicated to set up than the other two options, but it’s worth it if you’re on a tight budget.
Marketing Automation:
Marketing automation is a category of email marketing that refers to using software to automate sending and managing emails.
The two most popular marketing automation platforms are HubSpot and Pardot.
HubSpot email marketing offers a free plan for up to 1000 contacts, while Pardot’s only offers a free 14-day trial and then four paid plans.
Both HubSpot and Pardot offer a wide range of integrations, making it easy to connect your email campaigns with the rest of your marketing efforts.
Finally, both platforms offer a high degree of customization, allowing you to create email campaigns that are tailored to your specific needs.
Newsletter:
A newsletter is an email that contains a compilation of interesting articles, usually sourced from a blog or website.
It’s the perfect way to stay up-to-date on industry news and happenings!
Newsletters are typically sent regularly (weekly, monthly, etc.), often with links to the articles.
MailChimp and Constant Contact offer a wide range of integrations, making it easy to adapt your email marketing campaigns with the rest of your marketing efforts.
Both MailChimp and Constant Contact offer a wide range of integrations, making it easy to connect your email campaigns with the rest of your marketing efforts.
Finally, both platforms offer a high degree of customization, allowing you to create email campaigns tailored to your specific needs.
Email marketing is an excellent method to stay in touch with your consumers and prospects.
Various email marketing services are available, each with features and price points. The best email marketing service for you will depend on your specific needs.
If you’re starting, consider a free or low-cost option. Then, with more experience, you can look into more sophisticated options that offer advanced features such as automation and segmentation.
No matter your needs, there’s an email marketing service out there that can help you achieve your goals.
Common Features Email Marketing Services Should Have:
When you’re looking for the best email marketing service, there are several features you should look for.
The best email marketing services will have all of the following features:
An Easy To Use Interface:
It will have an interface that is easy to navigate and use. Therefore, it’s best to locate and utilize the features without difficulty.
An easy-to-use interface will save you time and frustration. For example, enabling your campaigns to be up and activated quickly without any headaches.
Additionally, an easy-to-use interface will make you more likely to use the features of the email marketing service, which means you’ll get better results from your campaigns.
Finally, an easy-to-use interface is important because it makes it more likely that you’ll stick with the email marketing service long-term.
If you have a positive experience using the service, you’re much more likely to continue using it (and paying for it) than if you had a negative experience.
A Wide Range Of Features:
The best email marketing services will offer a wide range of features. This is important because the service can be used for various purposes.
For example, some email marketing services only offer basic features, such as sending emails and tracking opens and clicks.
Others might offer more advanced features, such as autoresponders, segmentation, and drip campaigns.
A wide range of features allows you to use email marketing services for different purposes.
For example, if you only need essential elements, you can find a service that offers those features at a lower price than a service that provides a wide range of features.
Additionally, having a wide range of features means you’ll be able to use the email marketing service for your growing business as your needs change.
For example, if you start with an introductory email marketing service and then decide that you need more advanced features, later on, you can upgrade to a different service that offers those features.
Finally, having a wide range of features makes it more likely that you’ll find all the tools you need to be gathered in one place, making it more convenient for you.
A Wide Range Of Templates:
The best email marketing services will offer a wide range of templates, so you create beautiful and practical emails that match your brand.
A wide range of templates also means that you’ll be able to find a template suitable for any type of email, such as a newsletter, announcement, or promotional email.
Finally, having a wide range of templates makes it more likely that you’ll find a template that you like and that works well for your business.
Robust Reporting:
The best email marketing services will offer robust reporting.
Monitoring the success of your campaigns allows you to identify what is producing results and what needs improvement.
Robust reporting lets you segment your subscribers and see how they interact with your emails. This information can be used to improve your future campaigns.
Finally, robust reporting is essential because it allows you to increase the ROI of your email marketing campaigns to your boss or clients.
Customer Service:
The best email marketing services will offer excellent customer service. This is important because it means you’ll be able to get help when you need it, and someone will answer your questions.
Customer service is also essential because it can help troubleshoot your campaigns’ problems.
For example, if you’re having trouble getting a particular feature to work, you can contact customer service, and they will help you figure out the problem.
Finally, excellent customer service is vital because it gives you peace of mind knowing that someone is available to help you if something goes wrong.
Another interesting read: Keap Infusionsoft | AIO Email CRM & Sales Automation
Price:
The best email marketing services will offer a competitive price. This is important because it means that you’ll be able to get the features and functionality you need without breaking the bank.
Additionally, a competitive price allows you to compare different email marketing services and find the best value for your money.
Finally, a competitive price makes it more likely that you’ll be able to stick with the email marketing service long-term, which is crucial if you want to see results from your campaigns.
Reliability:
The best email marketing services will be reliable. This is important because your emails will always be delivered on time, and you will not worry about them getting caught in spam filters.
Additionally, reliability is important because the email marketing service will only go down sometimes, which can disrupt your campaigns.
Finally, reliability lets you know that your campaigns are in good hands.
Security:
The best email marketing services will offer security. This is important because it means that your data will be safe, and you won’t have to worry about it being hacked.
Security means that your emails will be delivered securely and won’t be intercepted by third parties.
Finally, security gives you peace of mind knowing that your data is safe and secure.
Payment Options:
The best email marketing services will offer a variety of payment options. This is important because it means you’ll be able to choose the payment option that is best for you.
For example, some email marketing services allow you to pay monthly, while others require an annual commitment.
Additionally, some email marketing services offer discounts for paying upfront, which can save you money in the long run.
Finally, having various payment options is convenient because it allows you to find an email marketing service that fits your budget.
Another interesting read: Unlock Your Business Potential with HubSpot Review: A Comprehensive Review
Here is my best email marketing service and a list of 14 alternatives.
Constant Contact:
Constant Contact is an excellent platform for those newer to the email marketing world.
- It offers vital benefits like automation, which can take a lot of the legwork of managing your email list. For example, you can use Constant Contact to trigger welcome messages for new subscribers and set up drip campaigns based on their actions.
- The platform also offers a 60-day free trial, which is one of the best you’ll find in the industry.
- And, if you’re looking for more comprehensive support, Constant Contact also offers several training options.
- Pricing for Constant Contact varies depending on your list’s number of subscribers. With both of their pricing plans, you can send unlimited emails.
- Here’s a breakdown of the prices: Email (Starting at $9.99 per month, depending on the number of subscribers)
Constant Contact Tutorial
A-List Of Alternatives Of The Best Email Marketing Services
- AWeber (Best For Small Businesses, and Entrepreneurs)
- GetResponse (Best For Startups, Small to Medium Businesses)
- MailChimp (Best For Small Businesses, Bloggers, and Entrepreneurs)
- ActiveCampaign (Best For Solopreneurs, Businesses, and Enterprises)
- ConvertKit (Best For Bloggers, and Content Creator)
- Drip (Best For E-commerce Businesses)
- HubSpot (Best For Larger Businesses)
- iContact (Best For Entrepreneurs, and Small Businesses)
- Mad Mimi (Best For Bloggers, and Small Businesses)
- Moosend (Best For Small To Medium Businesses, and e-commerce store)
- Omnisend (Best for E-Commerce)
- Pinpointe (Best For Businesses, Enterprises, and Agencies)
- Sendinblue (Best For Small To Medium Businesses)
- MailerLite (Best For Small To Medium Businesses)
Best Email Marketing Platforms Comparison
| Name | Free Account | Subscribers | Email Sends Per Month | Paid yearly/per month |
|---|---|---|---|---|
| AWeber | Yes | 500 | 3,000 | 501/2.5K: $26.15 y/ $29.99 pm |
| GetResponse | Yes | 500 | 1,000 | 501/1K: $15.58 y/$19.00 pm |
| MailChimp | Yes | 500 | 1,000 | 501/1.5K: $26.50 pm |
| ActiveCampaign | No | — | — | Paid Plans Only |
| ConvertKit | Yes | 1,000 | Unlimited Broadcasts | 1,001/3K: $41.00 y/$49.00 pm |
| Drip | 14-day Trial | 2,500 | Unlimited | 2,500/: $39.00 pm |
| Hubspot Email | Yes | 1,000 | — | 1,001/3K: $18.00 pm per thousand |
| iContact | Yes | 250 | 500 | 750/1.5K: $14.00 pm – Unlimited Sends |
| Madmimi | No | 500 | — | 500: $10.00 pm |
| Moosend | 30-day Trial | 500 | Unlimited | 500 $9.00 pm |
| Omnisend | Yes | 250 | 500 | 501/1K: $20.00 pm |
| Pinpointe | 15-day trial | 15,000 | — | $490.00 pm – 10% discount (6-month plan) |
| Sendinblue | Yes | Unlimited | 300 A Day | 20K: $27.00 pm |
| MailerLite | Yes | 1,000 | 12,000 | 1001/2500: $15.00 y / $17.00 pm |
Another interesting read: The Best Tools For Email Marketing
Frequently Asked Questions
Which email service platform is best for email marketing?
It really depends on your business size, budget, and the features you’re looking for. However, some of the most popular and highly recommended email marketing services (ESP) are Constant Contact, AWeber, GetResponse, MailChimp, ActiveCampaign, ConvertKit, Drip, HubSpot, iContact, and Mad Mimi.
What is the best EDM platform?
EDM stands for Electronic Direct Mail and is a type of digital marketing where emails are sent to people on an email list. The best EDM platforms are Constant Contact, AWeber, GetResponse, MailChimp, ActiveCampaign, ConvertKit, Drip, HubSpot, iContact, and Mad Mimi.
What is the price of hiring an email marketer?
The price of hiring an email marketer will depend on their experience, location, and project scope. Generally, most email marketers charge between $50-$150 per hour. However, some email marketing agencies may offer a flat-rate fee for services such as setting up campaigns or managing an EDM program. Additionally, some companies offer monthly or annual packages that provide additional discounts. It’s best to contact email marketing professionals directly for more information about their rates and services.
Is email marketing still worth it?
Yes, email marketing is still worth investing in. Email is an incredible marketing tool that allows businesses to reach a vast audience with minimal investment and foster meaningful relationships over time. It has some of the highest ROI compared to other digital channels, and it’s relatively easy to set up campaigns that generate leads or sales for your business. Additionally, plenty of tools and services can help you manage your email marketing campaigns more efficiently. Email marketing is here to stay, and it’s worth the investment.
Among the list above, which is the best free email marketing service?
The best free email marketing service is MailChimp. With its forever-free plan, you can now send up to 1,000 emails every month and manage a maximum of 500 contacts without spending a dime! Additionally, it has many features such as automation, analytics, segmentation, and more. Their customer support team is also available for the first 30 days to help you with any questions. Other free email marketing services include Sendinblue and Mailerlite. Each has its features and limitations, so it’s worth investigating each before deciding which is best for your business.
What are the best free email marketing platforms?
The best free email marketing platforms are MailChimp, Sendinblue, and Mailerlite.
What to Look for in a Good Email Marketing Tool?
When looking for a good email marketing tool, ensuring that the service offers all the features you need, along with an intuitive and user-friendly interface, is essential. In addition, automation capabilities, segmentation tools, analytics, and strong customer support are all must-haves for any practical solution. Price is also vital – look for a tool that offers fair pricing in line with your budget. Ultimately, much of what makes a good email marketing tool depends on your business’s individual needs and goals.
Why should I use email marketing software?
Email marketing software provides multiple benefits for digital marketers. It automates sending out emails, making it easier to measure results in real-time and fine-tune campaigns for increased efficiency. Moreover, user-friendly features such as segmentation, analytics, and automation save time and help you get more out of your email campaigns. In addition, email marketing software can significantly reduce operational costs while helping you achieve better ROI if used correctly. Finally, keeping pace with your competitors is critical in this digital age, and email marketing software can be the ace up your sleeve.
What is the best email marketing tool to use to save money?
The email marketing tool that will provide the most bang for your buck caters to your company’s specific size and requirements. MailChimp, Sendinblue, Mailerlite, and Moosend offer different pricing plans depending on your needed features. It’s best to contact email marketing professionals directly for more information about their rates and services.
What Is Email Marketing Software?
Email marketing software is a web-based platform or application used to create, send, track, and analyze email campaigns. The software allows you to set up automated emails, design custom newsletters and templates, segment your lists, and track the performance of each campaign. Email marketing software also provides analytics that provides deeper insights into customer behavior, so you can tailor your campaigns for better results. Email marketing software offers more than just the basics – it includes automation, segmentation, analytics, and beyond to help ensure your campaigns reach maximum impact.
What are bulk email marketing services?
Bulk email marketing services are cloud-based software platforms that easily create, send and track large volumes of emails to subscribers.
What Does Email Marketing Software Cost?
The cost of email marketing software varies depending on the features you need and the size of your business. Many services offer free plans for smaller businesses, with paid plans for more advanced features. Additionally, some companies and agencies may offer discounts or custom pricing options. Ultimately, it’s best to contact individual services directly for more information about their rates and services.
In Conclusion
Email marketing software services can be a powerful tool for any digital marketer. It allows you to easily create, send, track, and analyze emails in real time, automate campaigns, and segment your lists.
Additionally, it provides analytics that provides deeper insights into customer behavior, so you can tailor your campaigns for better results.
Choosing the perfect email marketing software for your business depends on what you need and hope to achieve.
Be sure to research different services and find one that offers all the features you need at a price that fits your budget.
Utilizing the appropriate email marketing software can assist you in forming compelling campaigns with swiftness and ease, thus resulting in a successful digital promotion that will bring your business to new heights of growth.
To be a successful digital marketer, having the correct EDM platform and software is indispensable.
Email marketing is an absolute must-have for any ambitious online entrepreneur who wants to maximize their success.
Thanks For Reading!
Another complementary read: Best Email Marketing Platforms Plus 12 Alternatives