4 Infusionsoft Marketing Software Alternatives & CRM Solutions
A successful business requires a chain of organized and systematic efforts of various individuals. In multiple cases, specific repetitive tasks are involved in a business process that often takes up excess time.
So, companies started looking for something to help them resolve this issue. With the advancement of technology, various tools were created to automate these repetitive processes.
This article will discuss Infusionsoft and some excellent Infusionsoft marketing software alternatives.
What are automated marketing tools?
It is a process that uses technology to regularly perform some repetitive tasks that a business needs.
These tasks are mostly related to the marketing campaign of the business. Therefore, in simple terms, we can define the automated marketing tool as a device that helps an individual design, execute, and automate a time-bound marketing workflow.
Many business organizations aren’t sure about implementing marketing automation. For instance, investing in marketing automation will be useless if your company doesn’t profit from it.
So, now let us discuss some signs that will prove the need for this tool in your business.
Does your business need a marketing software?
Recently, many businesses have invested in automated marketing tools without considering whether they need them.
Many experts believe you must to have an actual marketing operation before investing in any marketing software.
Some of the features that will prove the need for an automated marketing tool are as follows:
There is a dedicated marketing team
A marketing tool will require a trained individual to use it. So, you must ensure that there is a dedicated marketing team that can utilize automated software.
Additionally, you must remember that automated marketing software helps to simplify specific marketing processes. However, it doesn’t wholly substitute the need for marketing knowledge.
The company has a pre-planned marketing strategy
The software will be of no use if you don’t have a plan to utilize it. A successful company always sees the future and prepares itself for the obstacles that will come eventually.
So, your company must have a marketing strategy before investing in any software for the cause.
The marketing team is showing signs of profit
Investing in the marketing team and software will be baseless if there are no signs of profit. Therefore, your company must profit from the real cause before you think about expanding the marketing team.
An automated marketing tool helps you to do more in less time. First, however, you must ensure that you can cope with the price at that time.
Your company has at least one prominent marketing channel
A marketing tool needs a channel where it can campaign for your company. So, you will need at least one definite area for promoting your company before investing in a marketing tool.
Infusionsoft by Keap
Infusionsoft, owned by Keap, is a privately-run marketing company. It allows small businesses to conduct marketing campaigns and sale processes through emails.
It also allows the company to conduct tasks such as products for managing and optimizing the customer lifecycle, professionally working the relationship with customers, and the automatic process of marketing and online commerce.
Many companies used to consider Infusionsoft as the ultimate marketing tool. However, with time, many Infusionsoft marketing software alternatives are on the market now.
Infusionsoft pricing starts at $199/month per user account.
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Infusionsoft marketing software alternatives
Let us look over some of the best Infusionsoft marketing software alternatives.
Marketo
Various reasons have helped Marketo become one of the most popular automated marketing tools.
For instance, it not only helps to automate different marketing processes but also helps simplify the task of the sales team.
In addition, Marketo has a massive knowledge base that will satisfy all new users.
Marketo pricing starts at $1195/month.
Marketo Marketing Automation Demo Video
Eloqua
Simply speaking, Eloqua is the Ferrari of the marketing automation industry.
For example, it has all the features, provides exceptional marketing automation, and comes with a superior price tag.
In addition, like Marketo, Eloqua has a great marketplace with many third-party services.
The pricing for Eloqua starts at $2000/month.
Eloqua Product Overview
Customer.io
The flexibility of Customer.io acts as the main selling point for this automated marketing tool.
For instance, if you put in some time for development, you can customize this tool according to your business needs.
Additionally, it has a lightweight UI, fast response time, and personal customer support.
It is one of the new tools in the market and is increasing due to its competitive features.
Moreover, they offer a free plan to help start-up companies.
The paid plan for Customer.io starts at $75/month.
Customer.io Product Tour
HubSpot
HubSpot will help you a little at almost everything, but it won’t function at a deeper level.
Thus, this feature of HubSpot acts as an advantage and disadvantage at the same time.
This tool will provide you with various business-oriented tools, and automated marketing is one of its offerings.
Thus, it is an all-in-one approach to business that aims to smoothen your business life.
This tool will benefit small businesses that haven’t got a grip on traditional business functions.
The pricing for HubSpot starts at $200/month.
What is HubSpot?
Conclusive views on the tools for marketing automation
Marketing is one of the most essential processes to expand your business.
A company will need a dedicated team to ensure your business’s severe promotion.
A proper promotion channel with a long-term marketing strategy will greatly benefit the cause.
Starting from email notifications to the full-scale campaign, the team needs to conduct various processes on a repetitive basis.
Therefore, a tool for automating various marketing processes will help you save a lot of time that can be further invested in other productive tasks.
So, in this article, we discussed some of the best automated marketing tools.
At a conventional level, companies consider Infusionsoft as the dominant marketing software.
However, we tried to explore various Infusionsoft marketing software alternatives that will produce the same result, if not better.
Small businesses and even start-ups can benefit a lot from these tools.
Additionally, many marketing softwares have free plans to help start-ups that can’t afford to invest in marketing.
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If you wish to know more about Infusionsoft by Keap, read our detailed review about Keap Infusionsoft AIO Email CRM Sales Automation