Pick One Among Of The Top Ten Most Popular CRM Software Platforms
In a market with more and more competitors, offering a differential that makes your company unique is essential.
In this context, choosing one of the best top ten CRM software platforms on the market is an alternative to gaining total visibility with your customers, strengthening the relationship, making them more loyal to your brand, and being willing to recommend it to colleagues.
And at the same time, remaining an essential tool for increasing your campaign’s ROI from your marketing budget.
Most of the following requirements are searched for when choosing a CRM top software platform for your business management and customer base retention.
REQUIREMENTS
- Contact Management
- Client Interaction Tracking
- Lead Management
- Sales Automation
- Workflow Automation and Employee Management
- Business Intelligence and reports
- Knowledge Management
- Mobile Support
- Functional Requirements
- Deployment Environment
- Security
However, choosing this system can be a complicated process.
To help you in this task, we have separated the top ten CRM software platforms that best serve businesses.
Check out what they are:
HubSpot
HubSpot is a marketing software that helps businesses attract visitors, convert leads to customers, and retain existing customers.
You can use its tools to insert landing pages, create and manage a blog, and create messages to send to your customers.
Additionally, HubSpot offers campaign management and analytics tools to monitor user behavior.
The tools are separated into different sections called Hubs.
They can be purchased separately or combined so that all company teams (marketing, sales, support, etc.) can assist each other through a set of interconnected tools.
In addition, HubSpot contains a free customer relationship management tool, essential for organizing contact and customer lists and tracking the activities they perform.
Also, you can synchronize HubSpot with Gmail and Outlook and chat with your customers in real-time.
More than 95,000 customers in over 120 countries are growing their businesses with HubSpot.
Key Features:
- Easy to configure and setup
- Free Templates
- Marketing Hub | Lead Generation, Marketing Automation, Analytics
- Sales Hub | Advanced CRM, Meeting Scheduling, Quotes
- Service Hub | Tickets, Customer Feedback, Knowledge Base
- CMS Hub | Drag-and-drop editor, SEO Recommendations, Website Themes
To Learn More About Hubspot, read our in-depth review.
Zoho
Zoho is a cloud-based CRM (SaaS) tool. It is considered one of the best CRM software businesses can use to manage customer relationships and grow.
This marketing tool takes care of managing leads and customers, controlling purchases, and managing the sales pipeline and CRM workflows.
It can be used alone or with tools or applications from the Zoho group.
Additionally, Zoho can be connected to several popular social media platforms and includes integrated team collaboration such as a shareable calendar and extensive file storage library.
Also, you can use it to understand where your customers are in their buying process through a tracking tool and analyze your competitors.
Key features
- Extension Support
- Customer and vendor portals
- Easy implementation
Pipedrive
If you are looking for a more advanced tool for managing leads, here is an excellent cloud-based CRM software.
Pipedrive is a web-based application, so you can easily access it anywhere. You can also use mobile-based applications to access from a smartphone.
In addition, Pipedrive provides you with a simplified service that involves everything from potential leads to successful sales.
When it comes to reporting, it provides you with comprehensive data with complete statistics.
Key features
- Fast and safe
- Activity reminder
- Sales reports
- Integrations with other market platforms
Bitrix24
Being more of a social communication platform than a CRM, Bitrix24 joins the list because it is an option that adds different functionalities.
So whether you are a mid-sized business or a startup, it contains all the essential qualities to facilitate your customer-related tasks.
Bitrix24 has a good email marketing integration and also gives you file-sharing options.
At startup, you will access video tutorials to help you take full advantage of the platform.
Key features
- Discussion Board
- Marketing Emails
- Call Logging
- Allows third party integration
To Learn More About Bitrix24 read our in-depth review: Bitrix24 review tools overview.
SalesForce
Possibly one of the best known in the segment, Salesforce was one of the pioneers to apply the concept of CRM to cloud software.
As it has more time in the market, it is the option that has more features, which are customizable according to your needs.
Salesforce is specially designed to provide perfect customer solutions emphasizing sales and support.
The system also has artificial intelligence resources, construction sites for e-commerce, and many other functions.
Another factor is that it can be accessed by cell phones or other devices because it is in the cloud.
Key features
- Sales management
- Highly customizable
- Mobile application
- Marketing automation
Freshsales
Freshsales provides premium high-quality CRM solutions for your business. This software has a clean interface and easy navigation.
In addition, Freshsales combines all the good elements of various Customer Relationship Management tools and has excellent capabilities to handle new customers and customer relationships.
Unlike other Customer Relationship Management platforms, Freshsales software doesn’t give you a lot of complex feature sets but a neat yet powerful feature set.
You will find advanced features such as auto-dealer, call routing affiliate management, etc.
Regarding reporting, this software allows you to get complete statistics on all tasks.
Key features
- Email Tracking
- Direct Call
- Analysis & Reporting
- Customer Support
SugarCRM
This software is a powerful customer relationship management tool that you can rely on.
SugarCRM provides a feature-rich platform for customer and customer tracking. In addition, it provides a variety of customization options.
Support for third-party software increases its utility to a much greater extent. In addition, it is available for Android and iOS platforms.
The navigation options are very user-friendly.
The contact management system is well designed and implemented.
Key features
- Lots of third party integrations
- Highly customizable
- Open API
Microsoft Dynamic 365
Microsoft dynamic 365 is an option for anyone looking for a system that integrates all Office Package file extensions and wants sales management.
The platform supports several corporate areas, separated into different modules: Sales, Marketing, and Finance.
Each dynamic product has a feature configured to better reflect the company’s business model.
As the platform integrates with ERP, it is possible to centralize information in a single database for better visibility of your business.
In addition, the system also has an analytics platform that gathers all the collected data. Virtual intelligence can then leverage these data for performance predictions and projections.
Key features
- Integrates seamlessly with other Microsoft solutions
- Multiple dashboards
- Built-in marketing and automation tools.
Vcita
Many know VCita as a CRM system, but it is much more than that. The manufacturer sees its program as a complete solution for managing small businesses.
In addition, it contains modules for scheduling, accounting, email, SMS, web marketing, and a self-service portal for customers.
This combination leads to synergy effects that pure CRM software cannot offer. For example, phone calls and emails are saved in the customer history, as well as incoming payments and invoices.
The Vcita system is even able to send customers payment reminders automatically.
Key features
- Self-service client portal
- Customized billing and invoicing
- Dynamic lead capturing
Insightly
Insightly is a sales CRM smart enough with the power to power your success. Insightly focuses on helping you identify potential customers and guiding them.
Once you coach these customers, you can track their progress through the sales channels and all the connections between them and the team.
All these data can be accessed through a highly customizable, user-friendly interface. In addition, Insightly allows you to set up new dashboards with specific metrics you want.
It also generates a quality analysis report with permissions and visibility settings, which you can configure according to the team’s needs.
Key features
- Dashboard customization
- Lots of third party integration
- Workflow automation
Conclusion
The ten solutions presented here are only a part of all CRM offers on the Internet. There are many more.
They do not differ much in the essential functions, but they often have different special features.
We have presented you with the ten, so it’s up to you to decide which is best for your business.